What is a Tracking Link?
See Tickets Tracking Links provide a method for tracking sales from any digital source where a link can be added. These include:
- Cost Per Click (CPC) Google Adwords
- Display Ad from Google Display Network
- Social Media
- Referral Traffic from any website
What Does a Tracking Link Do?
When a customer clicks a tracking link, a cookie is added to their browser. Once a customer makes an online purchase, the sale will be attributed to the origin of that tracking link. You can track the volume of sales per tracking link of a per event basis.
What Does a Tracking Link Track and How?
See Tickets Tracking Link functionality allows us to track sales from online sources. Links can be added to advertisements, emails, buttons, QR codes, websites, etc.
If a customer clicks on more than one tracking link during the process of making a buying a ticket, only the last Tracking Link will be tracked and reported.
For example, a customer clicks a tracking link in an email and then navigates to the client webpage and clicks a ‘buy tickets’ button which is embedded with a tracking link, the ‘buy tickets’ tracking link is tracked and reported, not the email tracking link.
Who Can Create Tracking Links?
Any client can create and distribute tracking links to different sources.
How are Tracking Links Used?
It is common for this tool to be used by Sub-Promoters who may be influencers or have the ability to drive traffic to purchase tickets.
When you add a Tracking Link - the "owner" will receive a welcome email including the link.
What Links Can We Create?
Clients can determine which tracking links they create for their own purposes, but should not create any that interfere with the tracking of the sources laid out below. Tracking Links track the last tracking link clicked, so if a customer has clicked through more than one tracking link, only the last one is tracked. For example, a customer clicks a tracking link in an email, but before buying a ticket, navigates to the client webpage and clicks a ‘buy tickets’ tracking link. Only the ‘buy tickets’ tracking link is tracked and reported.
Client Level Tracking Links
Generates a link to a client's profile page which tracks ticket sales for any event on that account.
Event Level Tracking Links
Provides a link to a specific event page and will only track sales for that one event.
Create a Tracking Link
Click on Create a New Tracking Link.
Enter the name and email of the person you are creating the tracking link for and hit Add Tracking Link.
You can copy the tracking link from the list and place it or send it to an agency or web designer for placement. Once they use this link, any customer that clicks on the link and buys a ticket will be tracked on their stats dashboard.
Tracking Link Data
Live Stats > Marketing > Link Tracking
Each tracking link data set will be broken down by Customers, New Customers (as in, anyone purchasing with See Tickets for the first time), Orders, Tickets, Scanned (entry to the event), Unscanned (unused), and Face Value. Underneath, this data will be further broken down by ticket type, and the total value of all tracking link data will be at the very bottom.