Client Support Center

Installing Meta (previously Facebook) Pixel via Google Tag Manager

What is Google Tag Manager (GTM)? 

Google Tag Manager (GTM) is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface. 

Google Tag Manager can be used to install and manage third party pixels on your See Tickets ticketing pages, such as Facebook/Meta pixels, TikTok pixels, Snapchat pixels, etc. Instructions for implementing a Meta pixel are below.

To learn how to add Google Tag Manager to your See Tickets account and ticketing pages, please read this article.

Where do I find my pixel?

  1. If the pixel isn’t created yet
  2. If a pixel has been created

If the pixel isn’t created yet:

While logged into the Facebook account you use to access the business page...

  1. Go to https://business.facebook.com/settings/pixels.
  2. If you don’t have a pixel then click “Add” under pixels.

Screen Shot 2024-09-30 at 9.45.45 AM.png

  1. It will then ask you to name your pixel and the site on which it will fire.

Screen Shot 2024-09-30 at 9.46.32 AM.png

  1. Select “Set up the Pixel Now”.

      Screen Shot 2024-09-30 at 9.46.57 AM.png

  1. Then select “Manually add pixel code to website”.

Screen Shot 2024-09-30 at 9.47.36 AM.png

  1.  Copy the pixel code.

Screen Shot 2024-09-30 at 9.47.57 AM.png

If a pixel has been created:

  1. Under Business settings → Data Sources → Datasets you’ll locate your previously created pixel.

Screen Shot 2024-09-30 at 9.48.24 AM.png

  1. Select “Open in Events Manager” and then select “Add Events” and “Add New Integration”. 

Screen Shot 2024-09-30 at 9.49.17 AM.png

  1. Select “Meta Pixel” and then Set Up.

Screen Shot 2024-09-30 at 9.49.39 AM.png

  1. Then, select “Connect Website Activity using pixel”.

Screen Shot 2024-09-30 at 9.50.01 AM.png

  1. Select “Copy base code” and then “Continue”.

Screen Shot 2024-09-30 at 9.50.28 AM.png

  1. Select “Turn on Automatic Advanced Matching”.

Screen Shot 2024-09-30 at 9.50.56 AM.png

 

Installing Meta Pixel Code into Google Tag Manager

  1. Open up https://tagmanager.google.com/ and select the container to which you would like to add the code.
  2. Select Tags on the left-hand side and then in the top right-hand corner select “New” to add a tag.

Screen Shot 2024-09-30 at 9.51.40 AM.png

  1. A tag window will open in the sidebar. Name your tag (we suggest naming it Meta or FB - Base Pixel), and then for Tag Type select <> Custom HTML from the list.

Screen Shot 2024-09-30 at 9.52.09 AM.png

  1. In the HTML section paste the code that you copied from the pixel setup/ pixel creation process.

                              Screen Shot 2024-09-30 at 9.52.27 AM.png

  1. For Triggering, you’ll want to choose the “All Pages” trigger.
    • Unless you are a site governed by GDPR or if you have stricter regulations have to only trigger the Meta pixel based on marketing cookie acceptance. For this, you may need to discuss with your development team.

Screen Shot 2024-09-30 at 9.53.15 AM.png

  1. From there, you are ready to save your tag.

Screen Shot 2024-09-30 at 9.53.36 AM.png

  1. Then you’ll want to submit the container, name the publishing, and then hit publish to set this live on the site. 

Screen Shot 2024-09-30 at 9.53.56 AM.png

Was this article helpful?

0 out of 0 found this helpful

Have more questions? Submit a request

Comments

2 comments

Please sign in to leave a comment.