Client Support Center

Installing Meta (previously Facebook) Pixel via Google Tag Manager

What is Google Tag Manager (GTM)? 

Google Tag Manager (GTM) is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface. 

Google Tag Manager can be used to install and manage third party pixels on your See Tickets ticketing pages, such as Facebook/Meta pixels, TikTok pixels, Snapchat pixels, etc. Instructions for implementing a Meta pixel are below.

To learn how to add Google Tag Manager to your See Tickets account and ticketing pages, please read this article.

Where do I find my pixel?

  1. If the pixel isn’t created yet
  2. If a pixel has been created

If the pixel isn’t created yet:

While logged into the Facebook account you use to access the business page...

  1. Go to
  2. If you don’t have a pixel then click “Add” under pixels.

  1. It will then ask you to name your pixel and the site on which it will fire.

  1. Select “Set up the Pixel Now”.

  1. Then select “Manually add pixel code to website”.

  1.  Copy the pixel code.

If a pixel has been created:

  1. Under Business settings → Data Sources → Datasets you’ll locate your previously created pixel.

  1. Select “Open in Events Manager” and then select “Add Events” and “Add New Integration”. 

  1. Select “Meta Pixel” and then Set Up.

  1. Then, select “Connect Website Activity using pixel”.

  1. Select “Copy base code” and then “Continue”.

  1. Select “Turn on Automatic Advanced Matching”.


Installing Meta Pixel Code into Google Tag Manager

  1. Open up and select the container to which you would like to add the code.
  2. Select Tags on the left-hand side and then in the top right-hand corner select “New” to add a tag.

  1. A tag window will open in the sidebar. Name your tag (we suggest naming it Meta or FB - Base Pixel), and then for Tag Type select <> Custom HTML from the list.

  1. In the HTML section paste the code that you copied from the pixel setup/ pixel creation process.

  1. For Triggering, you’ll want to choose the “All Pages” trigger.
    • Unless you are a site governed by GDPR or if you have stricter regulations have to only trigger the Meta pixel based on marketing cookie acceptance. For this, you may need to discuss with your development team.

  1. From there, you are ready to save your tag.

  1. Then you’ll want to submit the container, name the publishing, and then hit publish to set this live on the site. 

Was this article helpful?

0 out of 0 found this helpful

Have more questions? Submit a request


1 comment

  • Comment author
    Matthew M.

    The images on this article appear to be broken. Could we get these fixed?


Please sign in to leave a comment.