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Uploading eCommerce Event Tracking JSON to GTM (Standard eCommerce to New eCommerce transition)

  • Updated

This document provides step-by-step instructions on how to upload a JSON file containing e-commerce event configurations (view item, add to cart, add payment info, and purchase) into Google Tag Manager (GTM) while not disrupting the current setup you have for tracking.

Getting Started

This guide is intended for use by marketing teams or webmasters responsible for implementing and managing GTM configurations for e-commerce tracking.


  • Admin access to the Google Tag Manager account.
  • A prepared JSON file with the required e-commerce event configurations.
  • Basic understanding of GTM and its components.

Tools Needed:

  • Google Tag Manager account
  • JSON file with e-commerce tracking configurations

Set Up Container

  • Login to Google Tag Manager:
  • Navigate to Google Tag Manager.
  • Enter your credentials to log in to the account associated with your website.
  • Select Your Container:
  • From the dashboard, select the appropriate container that you wish to update.

Import the JSON File

  • In the GTM interface, find and click on the ‘Admin’ tab located in the top navigation bar.
  • Under the ‘Container’ column, click on ‘Import Container’.
  • You will be directed to the import utility page.
  • Upload and Configure the JSON File 
  • Click on ‘Choose Container File’ and select the JSON file from your device.
  • Under ‘Choose Workspace’, select  ‘New’ to create a new workspace for testing purposes and name it eCommerce - SeeTickets
  • Choose the import option of ‘Merge’


  • Click on ‘Confirm’ to proceed with the import.

Review Changes

After uploading the file, review all changes to ensure that all events are correctly configured as per your e-commerce tracking requirements.

Check each event, such as 'View Item', 'Add to Cart', 'Add Payment Info', and 'Purchase', to ensure they are triggered correctly.

Test the Configuration

Click on ‘Preview’ mode within GTM to test the new configurations in a live environment.

Navigate to your website and perform actions that trigger each event to confirm that they are captured in the GTM debug panel and, subsequently, in Google Analytics (if integrated).

Publish the Container

Once testing is successful and all events are being tracked accurately, exit ‘Preview’ mode.

Click on ‘Submit’ in the upper right corner of the GTM dashboard to publish the new configuration to the live environment.

Enter a version name and description to document the changes made, then click ‘Publish’.


Monitor the data in Google Analytics or any integrated platforms to ensure all e-commerce events are being reported correctly.

Make adjustments if necessary by revisiting the GTM configuration.

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