Event Creation for Venues (ECV) is built for venues that need to create multiple events quickly and efficiently. With dynamic templates and a streamlined workflow, you can build and list events in 90 seconds or less. Event and ticket details are entered in one continuous flow, and a final review page ensures accuracy before tickets go on sale.

Designed for flexibility, ECV includes venue-specific fields like optional headers, door times, performance spaces, and capacity tracking. You can also configure promotions in the same step, syncing with RSS feeds, Facebook, and Spotify. The intuitive interface features drag-and-drop tools, visual editors, and smart navigation, making event creation fast, seamless, and scalable.

Set up a Template

Templates store standard event details, so you only need to enter what changes. The more you save, the less you have to input each time. Most fields (except date-based ones) can be included and easily adjusted per event when needed.

Access the template creation tool in one of two ways: 

• Venue Dashboard > Manage Menu > Templates
• Directly from the New Event popup: Venue Dashboard > New Event button > Create One link

Note: Template changes only apply to new events—existing events must be updated manually for global changes.

Template-Specific Fields

Most fields on a template are also available in event creation, with the exception of these:

General Info

• Public: Set whether events default to public or private upon creation. If you plan to use public/announce dates to announce shows at a later date, it's best to keep this setting toggled off.

Ticket Settings

• Fees: Always check that your fee settings are correct when creating a new template. Contact your Client Service Manager with any questions prior to an event going onsale. On the template, you can select your default fee display setting which dictates how fees are broken out to customers.

Advanced Event Settings

• Users: Choose which users will have access to these events.
• Email Will Call List: Set who will receive will call lists. By default, the account owner is the recipient.
• Notify When Tickets Are Sold: Set up a notification every time a ticket is sold.
• Address Collection: Choose to collect customer addresses upon checkout.
• Wait List: Turn on or off a wait list when tickets are sold out or inactive.

Create an Event

Setting: Venue Dashboard > "New Event" button

Begin by choosing a template.

General Info

• Headliner(s): Enter the main artist(s) or act(s) here. Select from the dropdown to ensure your artist information is published on our partner sites. Headliners display on the ticket page, are searchable on Eventim, and feed into Eventim affiliate partners for extra exposure. Up to 40 characters of this information displays on PDF receipts and ticket stock by default, but can be customized on request. Headliners will auto-populate into the event title field. Use the Edit Title option to enter a custom event title.
• Supporting Talent: Supporting talent will auto-populate into the event subtitle field. Use the Edit Subtitle option to enter a custom event subtitle.
• Event Header: Displaying above your event title, this can be used to list a promoter name or a title prefix.
• Event Title: Up to 40 characters of this information displays on PDF receipts and ticket stock by default.
• Event Subtitle: Displays below the event title and can be used for extra information (such as talent, support acts etc).
• Event Genre: Specify a genre. This can help you create custom audiences to better market your event to interested fans.
• Message: Add a message for customers to see when the event is no longer onsale.

Dates and Times

• Event Type: Choose from single day or multi-day event types. Single day event will be prompt you to select one date. Multi-day event will prompt you to select multiple dates, either consecutive or non-consecutive.
• Event Date and Time: Select the date and time of your event if your event is a single day.
• Display Event Time to Attendees: Toggle on/off the display of the event time. This includes the display on the event itself, as well as tickets, emails, PDF tickets, and the customer account.
• Additional Times: Enter a door time and an end time.
• Time Zone: Time zone of where the venue is located/events are taking place.
• Public/Announce Date and Time: Set the date and time the event will become public and searchable on seetickets.us and search engines. Private events are still active but can only be accessed through the ticket page links. If this field is left blank, the event will remain private until manually changed to public on the dashboard, unless you have chosen for all events to be public at the template level.
• Onsale Date and Time: Set the date and time parameters for your tickets to be available to purchase.
• Stop All Sales: This date will stop ALL sales, both online and box office. If you want to end your online sale before box office sales, set dates and times for your ticket types to be removed from online in the ticket manager using the listing timers.

Venue Info

Enter a venue for your event if you haven't already added one at the template level. You can also change your venue if you do not want to use the venue imported by your template. Your event must have a venue before creating tickets.

• Venue: All fields are not required but it is helpful to enter a Google Maps approved full address.
• Room: Include a specific room/space if your venue has multiple rooms.
• Capacity: This visual indicator allows you to note the capacity of your venue. It will not prevent you from creating tickets in excess of capacity.

Details

Add extra details about your event. This information is important for SEO.

• Event Image: Click Add Image to include images on your event. Hover to display icons to edit or remove the image. Image edit allows you to crop the image, or add a description and alt text. For improved accessibility and SEO benefits make sure your image file name is descriptive.
  
• Event Description: Use as much detail as possible to describe the event and artists. Writing unique and colorful event descriptions improves your SEO ranking.
• Custom Eventim URL: If desired, create a unique short URL for your Eventim branded event pages.
• Eventim Search Tags: Add tags to your event that will be used as search keywords on the Eventim website.

Delivery

Choose delivery method(s) for the event. Your Client Service Manager can also add additional custom delivery methods, times and markup fees as needed.

• Delivery Method Start/End Date and Time: Start/End date and time for delivery method to appear on the event page.
• $ Markup: Extra delivery fee charged to the customer.
• Add Delivery Method: Your Client Service Manager can select a new custom delivery method from the dropdown that appears after clicking the "Ad delivery method" link.
  

Ticket Settings

Ticket settings apply to all tickets on your event.

• Tax: Note whether or not tax will be collected for the event. Learn more
• Purchase Limit: Enter the maximum number of tickets a customer can purchase on one credit card. We recommend a maximum of 10 or less to aid in fraud prevention.
• Ticket Transfer: If toggled on, customers will be able to transfer their tickets to another person. This practice reduces fraud and allows customers to safely give their tickets to a friend or family member. Only print@home and will call tickets are eligible for ticket transfer. You can also set a date and time for ticket transfer to be turned off on your event.
• Ticket Defaults: Advanced ticket settings that apply to all ticket types created after the default setting is saved. The following advanced ticket settings can be set in this section:
  
  • Age Restriction
  • Tickets per Order
  • Inactive Ticket Message
    

Ticket Types

Tabs

If the event page is configured to use the Eventim cart, create multiple tabs for customers to see on the event page. This is the top level of grouping offered on an event page. Customers can move between tabs to create their own package. Click the "+" icon to add a new tab. Click into the tab name to edit the tab name. Use drag and drop to sort tabs into the preferred order.

Groups

Per tab, you have the option to group ticket types under headers. This is a visual tool used to make the event page organized and easily digestible for customers. Click "+ Group" to create a new group.

An empty group will appear below, Type the name of the group directly into the gray header.

Once the group is created, drag and drop ticket types under the group header or click Add Ticket Type to add a new ticket to the group. You can also toggle the display of your group using the Expanded toggle next to the group name. Delete an empty group by using the "x" icon.

Ticket Type Fields

Create tickets by entering a ticket name, face value, status and allotment for each ticket.

• Ticket Type: The ticket type name will appear on all printed tickets and PDF receipts. It is best to keep ticket type names under 30 characters.
• Face Value: The face value is the base price for your ticket type, excluding any fees, taxes or shipping costs.
• Status: Active ticket types can be purchased by customers. Inactive ticket types are either not on sale yet or sold out.
• Allotment: To keep inline with capacity rules, make sure each allotment combined is not greater than your venue's capacity.
  • Shared Allotments: After creating the first ticket type, the option to share an allotment with another ticket will appear. Instead of entering a number in the allotment field, use the dropdown arrow to select a ticket to share the allotment. Shared allotments are great to use for pre-sales or special promotion sales.
    

Advanced Ticket Type Settings

• Price Levels: You can change the price of a ticket based on the number of tickets sold at the current price or the date. Click "Add Price Levels" to create this tiered pricing structure. Enter in the new price you want to charge as well as either the allotment trigger or a trigger date. Note that the allotment trigger is the number of tickets sold at that price before the price increases. Allotment triggers are based on tickets purchased and held in carts. Not all tickets held in carts result in a successful purchase, but will still trigger the price level increase. In this case, the lower priced ticket remains off sale and the new price is set until the next price level trigger.
  
• Method of Sale: Select where you want this ticket to be sold.
• Ticket Description: Include a description for your ticket type. Descriptions longer than 1 line will appear in a 'more info' toggle.
• List Date and Time: Set the period in which you want your ticket to appear on the event page.
• Onsale Date and Time: Set the period in which you want your ticket to be sold, both online and in the box office.
• Age Restriction: Enter any age restrictions this ticket type requires.
• Purchase Limits: Enter the minimum or maximum number of tickets of this type a customer can purchase in their order.
• Allotment Increase: Set up an allotment increase for this ticket type by entering the number of tickets you want the allotment to increase by and the date you want the allotment to increase. This tool is useful to automatically update inventory when a portion needs to be held back for a general onsale after a presale period.
• Inactive Ticket Message: This message will appear to customers if a ticket is sold out or inactive.

Reserved Seating

If the selected venue has reserved seating charts, a toggle will appear in the ticket manager.

Once toggled on, a reserved seating configuration popup will appear. Select a reserved seating chart and pricing chart to use on the event. If the event should sell as best available instead of select-a-seat, toggle the best available option on.

After saving, pricing sections will populate into the ticket manager. Create ticket types under each pricing section. Once a reserved seating chart is associated with a tab, it cannot be changed. Delete the tab to use a different reserved seating chart instead.

Ticket groups and ticket descriptions apply to best available charts only. To switch a tab from select-a-seat to best available, click the link labeled with the seating and pricing chart name and toggle best available off.

Holds

Holds allow venues to reserve groups of general admission tickets for designated purchasers, such as artists, media, or marketing teams, keeping them out of public inventory. These tickets can only be sold through the Box Office, not online, and can be released at any time.

Creating Holds

Holds are created from a specific ticket type. Multiple holds can be made per ticket type, but their total cannot exceed the overall allotment. Holds must be uniquely named within the same ticket type (e.g., multiple "Artist Holds" for the same ticket type must have distinct names).

Releasing Holds

Holds can be adjusted at any time, but the quantity cannot be reduced below the number already sold. To fully release holds, select "Release", which removes any unsold holds while keeping sold ones intact. You can also set a date for holds to automatically release back into inventory. If no tickets in a hold group have been sold, the hold can be deleted.

Selling, Comping, & Refunding Holds

Holds can be sold or comped in the Box Office-only and cannot be sold online. Refunded holds return to the hold allotment and can be released if needed.

Important Notes

• An order is not created when seats are put on a hold status.
• Holds cannot be printed because they are not sold tickets.
• Price levels do not apply to Holds; Holds will be sold at the original price.

Customize Tickets

Add custom text to all tickets or each ticket individually. Note that you must save the Ticket Types section before customizing tickets.

The event subtitle and headliner names are populated by default, but you may change those fields at any time.

You can also select the color of your ticket stock if you are ordering or shipping hard tickets.

You can set your confirmation PDFs to include the same custom information as your ticket stock, or customize with different language on the PDF.

You can also upload a receipt image that will display on all of your PDFs.

Promote

Select your promote settings on your event.

Learn more about Promote tools.

Review

Use this section to review the details of your event. If you find you need to make changes, click the edit icon to return to a section.

Finish Event

Finish creating or updating your event by clicking Finish Update at the bottom of the page.