The Live Stats feature gives clients an in-depth look at their ticket sales, marketing results and customer demographics.

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Setting: Event Dashboard > Analyze > Live Stats

Summary

The Summary tab gives the client an overview of of ticket sales in real time. Hover over a day or point to see how many tickets were sold at that specific point in time.

Sales Totals

This section shows totals from every sales source (Box Office Cash, Box Office Credit, Box Office Phone, Online and Retail Outlet). This number is a total of all potential tickets that could walk through the door. The total sales column displays the full face value price including payment plans and failed payment plan payments, minus the bounties and promos. The total sales number excludes refunds (no longer valid), chargebacks, and expired and voided payment plans.

Ticket Allotment

• Section – ticket type location
• Sold – tickets sold (sold in all places, including box office)
• Unsold – tickets remaining
• Breakage – payment plan voids
• Comps – comp tickets
• Kills – tickets that will not be sold
• Capacity – total amount of space within the venue\

Ticket Allotment (Reserved Seating)

• Section – physical sections, broken down by price
• Sold – tickets sold (sold in all places, including box office, consignment is not considered sold until it is printed)
• Unsold – tickets remaining, consignments are pulled out of unsold
• Breakage – payment plan voids
• Comps – comp tickets
• Kills – tickets that will not be sold
• Consignments – tickets that are marked for a specific group/person at a target price (when printed it moves to sold)
• Holds – tickets on hold
• Capacity – total amount of space within the venue

Ticket Types

• Ticket Types – a breakdown of each ticket type
• Tickets – sum of tickets sold per ticket type
• Unsold – tickets remaining
• Face Value – potential value including uncollected payment plan money
• Bounties – sum of bounties collected per ticket type (this amount is assigned by the client)
• Promos – total amount that is used by promo codes

Sales Source

A breakdown of how each ticket was purchased: Box Office Cash, Box Office Credit, Box Office Phone, Online and Retail Outlet.

Comps

A breakdown of all comped tickets. If promo codes are used, the breakdown will include which promo code was used and by how many people.

Admission

A breakdown of a tickets origin once the ticket is scanned.

Details

All detail data can be filtered by a date range.

Sales Totals

This section shows the total from every sale source (Box Office Cash, Box Office Credit, Box Office Phone, Online and Retail Outlet). This number is a total of all the potential tickets that could walk through the door.

Total Collected – Full Face Value + Payment Plan + Facility Fees + Taxes – (Promos + Bounties). Total Sales includes the total potential sales numbers and excludes refunds (no longer valid), chargebacks, expired and voided payment plans.

Ticket Allotment

• Section – ticket type location
• Sold – tickets sold (sold in all places, including box office)
• Unsold – tickets remaining
• Breakage – payment plan voids
• Comps – comp tickets
• Kills – tickets that will not be sold
• Capacity – total amount of space within the venue

Ticket Allotment (Reserved Seating)

• Section – physical sections broken down by pricing
• Sold – tickets sold (sold in all places, including box office), consignment is not considered sold until it is printed
• Unsold – tickets remaining, consignments are pulled out of unsold
• Breakage – payment plan voids
• Comps – comp tickets
• Kills – tickets that will not be sold
• Consignments – tickets that are marked for a specific group/person at a target price (when printed it moves to sold)
• Holds – tickets on hold
• Capacity – total amount of space within the venue

Ticket Types

Note: If you have multiple ticket types with the same name listed, you will not be able to expand details per ticket type for that ticket type.

• Tickets – some of tickets sold per ticket type
• Unsold – tickets remaining
• Face Value – potential value (includes uncollected payment plan money)
• Bounties – sum of bounties collected per ticket type, this amount is assigned by the client
• Promos – total amount that is used by promo codes

Sales Source

A breakdown of how each ticket was purchased: Box Office Cash, Box Office Credit, Box Office Phone, Online and Retail Outlet.

Comps

A breakdown of all comped tickets. If promo codes are used, the breakdown will include which promo code was used and by how many people.

Admission

A breakdown of a tickets origin once the ticket is scanned.

Ticket Stock

A breakdown of the ticket stock purchased for the event.

Will Call

A breakdown of all will call tickets (tickets issued, tickets checked in at the event, and tickets that have not been redeemed).

Payment Plan

• Completed – amount of tickets which have completed the payment plan process
• Making Payments – these tickets have not completed the payment plan process and show the tickets that have remaining payments, it also does not include failed, voided or expired payment plan transactions
• Failed – these tickets have not completed the payment plan process and show the tickets that have remaining payments, these tickets are still in the window to be completed by the customer
• Expired – these tickets were in the failed status and the customers never updated their information
• Voided – these tickets were voided by the customer calling in and wanting to opt out of continuing on with the payment plan process

Payment Plan Reinstatement

This section is only available if the client has approved payment plan reinstatement. This allows a customer to opt back into the payment plan program after their tickets have been expired or voided.

Reversals

A breakdown of refunds and chargebacks. These totals are excluded from the top total sales breakdown at the top of the stats page.

Marketing

All marketing data can be filtered by date range.

Sales Channels

A breakdown of where sales were generated from, total number of tickets and face value for tickets sold.

Promo Codes

A breakdown of how many promo codes were used, what the total amount of discount was, if the promo code was used online or in the box office.

Link Tracking

A breakdown of tracking links.

Promote

Click through and conversion stats from Promote tools.

• Platform: Promote partner (ie Facebook Event Page, YouTube, etc)
• Click Through: Number of times the See Tickets event was accessed via the Promote partner
• Customers: Number of existing customers who purchased tickets through the tool
• New Customers: Number of new customers for the client who purchased tickets through the tool
• Orders: Number of orders made via the Promote tool
• Tickets: Number of tickets sold via the Promote tool
• Scanned: Number of tickets scanned that were purchased via the Promote tool
• Unscanned: Number of outstanding tickets to be scanned, purchased via the Promote tool
• Face Value: Total face value amount sold via the Promote tool

Event Syndication

Affiliate network sales.

Social Shares

A breakdown of social shares, how many click throughs, and if the click throughs converted into sales. Total price = total amount of the order.

Referring Sites

A breakdown of referring sites and how many tickets were purchased through them.

Devices

A breakdown of desktop vs. mobile purchases.

Demographics

We are now leveraging Google Maps for our Demographics page. By using Google Maps, we can now zoom in on a map to see ticket purchases by state, region and even zip code. This map is also available for international clients.

All demographics data can be filtered by date range.  This is pulled from a combination of Facebook login data (a lot of users prefer to login with Facebook when they purchase) + billing information and census data. It’s more of a snap shot of demographic information.  If the customer has a birthdate or gender filled out on Facebook it will show up on the data manager information as well.

The Client Dashboard version provides demographics for all events on a client account. 

Setting: Client Dashboard > Analyze > Demographics

The Event Dashboard version provides demographics for a specific event. 

Setting: Event Dashboard > Live Stats > Demographics

• Age – pulled from Facebook if customer has connected to Facebook before purchase
• Gender – pulled from Facebook or approximated based on customer's first name
• Ethnicity – US Census data based on zip code
• Education – US Census data based on zip code
• Income – US Census data based on zip code

Region

In the Region section, you’ll see a Google Map with areas where ticket sales have occurred filled in with green. Use the plus/minus buttons to zoom in on a specific region. You can also use your mouse to navigate to different areas of the map.

Reports

Clients can download reports, filtered by date and report type.

There are several report types clients can choose from.