What is Google Tag Manager? 

Google Tag Manager (GTM) is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface, including installation of other third-party pixels such as Meta (previously Facebook), TikTok, Snapchat, etc. 

How to get your Google Tag Manager ID placed on See Tickets

1. If you haven’t yet, create a Google Tag Manager container following the instructions in the first section of this Google Help Article.
2. Once your container is created, find your Google Tag Manager ID (GTM ID) in the top-right corner of your container. The ID will look like GTM-XXXXXX.
3. Copy the GTM ID and send it to your Client Service Manager or marketing@seetickets.us to implement on your client account. Please allow up to two business days for completion.

Note: Google Tag Manager can only be installed on the client level of your account, and only one GTM ID can be installed at a time.

What you can do now that Google Tag Manager is installed on your account?

For clients using our standard eCommerce checkout flow

• Optimize tracking on the See Tickets platform by setting up your GTM Container with Google Analytics 4 using our JSON file.
  • Introduction to Google Analytics 4
  • Using JSON file to update GA4
• Implement third-party pixels
  • Meta (previously Facebook) Pixel Instructions
  • Snapchat Pixel Instructions
  • TikTok Pixel Instructions
  • Google Ads Instructions

Which fields are available in the GTM Data Access Layer?

1. On the event page (ticket selection) - URL: <baseURL>/event/<SEO-FRIENDLY-NAME>/<eventID>

dataLayer.push({ 'clientName': 'The Client', 'eventID': '420967', 'Event_ID': 'STUS-420967', 'eventName': 'Sample Event Name', 'eventDate': 'April 23, 2021', 'eventDay': 'Friday', 'eventTime': '07:00PM', 'eventLocation': 'The Venue at The Venue (Main Room)' ,'event': 'eventDetails' }); dataLayer.push({ 'event': 'eventBurn' }); });

2. On the order page (payment + collect necessary information like address and phone number) - URL: <baseURL>/wafform.aspx?_act=checkout

dataLayer.push({'clientName': 'The Client', 'eventID': '413714', 'Event_ID': 'STUS-413714', 'eventName': 'The Event', 'eventDate': 'May 1, 2021', 'eventDay': 'Saturday', 'eventTime': '01:00PM', 'eventLocation': 'The Venue at The Venue' ,'event': 'eventDetails' }); dataLayer.push({'event': 'eventOrderform'}); });

3. On  the confirmation page (after successful transaction) - URL: <baseURL>/wafform.aspx?_act=receiptpage&_pky=<OrderID>

dataLayer.push({ 'transactionId': '17652221', 'transactionAffiliation': 'SEE TICKETS', 'transactionTotal': 91.54, 'transactionProducts': [{'sku': '1050845','name': 'General Admission','category': 'The Event','price': 20.00,'quantity': 1},{'sku': '1050846','name': 'VIP','category': 'The Event','price': 50.00,'quantity': 1}],'clientName': 'The Client', 'eventID': '413714', 'Event_ID': 'STUS-413714', 'eventName': 'The Event', 'eventDate': 'May 1, 2021', 'eventDay': 'Saturday', 'eventTime': '01:00PM', 'eventLocation': 'The Venue at The Venue' ,'event': 'eventDetails' }); dataLayer.push({'event': 'eventConversion'}); })

For clients transitioning from our standard eCommerce our new eCommerce checkout flow (beta)

Visit this article

For clients using our Hub platform

Visit this article

How to get Google Tag Manager (GTM) Set Up

What the See Tickets team can do for you:

• See Tickets can add a Tag Manager ID to your client account.

What the See Tickets team cannot do for you:

• Consult on Google Tag Manager (GTM) set up 
• Help you make decisions about where and how they should be placed
• Help you analyze your data

If you need help beyond the scope of what See Tickets can provide please see the Google Tag Manager Help.