Facebook Tracking

What are Facebook Pixels? 

The Facebook pixel is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and re-market to people who have already taken some kind of action on your website.

How See Tickets Supports Facebook Pixel Set Up

What See Tickets team can do for you

• See Tickets can add a Facebook pixel to your event. When desired, we can place multiple pixels per event. We can also share our verified domain (seetickets.us) with your Facebook Business Manager ID.
• If we have already added a Facebook pixel to your event and want to view or use your data, view the Facebook Business Help Center for more information.

What See Tickets’ team cannot do for you

• Consult on Facebook set up 
• Help you make decisions about where and how they should be placed
• Help you analyze your pixel data
• If you need help beyond the scope of what See Tickets can provide please see the Facebook Business Help Center.

How to get your pixel placed on See Tickets

Create a Facebook pixel

If you don’t yet have a Facebook pixel, follow Facebook’s steps to create a pixel.

Find and copy your Facebook pixel code

To find your pixel code go to your Facebook Business Manager and check your pixel settings. 

Send your Pixel in for placement on your See Tickets pages

You could contact your client service manager or send in your request to marketing@seetickets.us. Be sure to specify whether the pixel should be placed at the account level or on a specific event.

Send your Facebook Business Manager ID to See Tickets so we can share our verified domain

• To find your Business Manager ID, go to “Business Info” under Business Settings. Copy your ID and send it to your client service manager or to marketing@seetickets.us
• Please allow one business day for completions of pixel placement and verified domain sharing.

Types of Facebook Tracking Installations on See Tickets?

Installation can be at the Client Level or Event Level.

Who Can Add a Facebook Tracking Pixel?

Pixel placement is accessible by See Tickets staff only, meaning clients cannot access. Pixels can be placed by Client Service, Marketing or the Design Team.

Where can I add a Facebook Tracking Pixel?

Installation of Facebook Tracking Pixels

The Facebook tracking pixel can be installed by the See Tickets team on the client or event level.  Multiple pixels can be installed, but only the client pixel will populate automatically. You will need to provide direction to our team about where you want the pixel placed. 

Tracking pixels are placed by See Tickets on:

• Event Page 
• Checkout Page 
• Thank You Page 

Event Page Tracking

Any code added to the Burn Code text box by our team will be injected into the event page. There is a place to add the burn code to the regular event page or the white label event page.  This includes FB tracking pixels and retargeting pixels.

Checkout Page Tracking

Whatever you request to be added to the order code text area will be injected into the checkout page.

Thank You Page Tracking

The code placed on this page will be placed on the Thank You page, which is the last page a customer will get to after they have made a purchase. This page constitutes a conversion, and can only be accessed once they buy a ticket.  ONLY conversion tracking goes in this conversion code field.

Definitions of dynamic values available within the Event Conversion Code:

• ##ORDER## - Customer-facing alphanumeric order number starting with "gn".

• ##ORDERID## - Another indicator related to the order, but it is only numeric and not used as often as the ##ORDER##.

• ##TOTAL## - Total including taxes and fees.

• ##TOTALNODOT## - Total including taxes and fees without any decimal in the number (instead of 100.23, we will have 10023).

• ##CITY## - City provided by the customer in their address.

• ##REGION## - Region (i.e. state or province) provided by the customer in their address.

• ##EVENTNAME## - Name of the event.

• ##NUMTIX## - Quantity of tickets in the order.

• ##EMAIL## - Customer’s provided email.

• ##AGE## - Customer’s age.

• ##TICKETTYPEPRICENODOT## - Ticket Type Price without any decimal in the number (instead of 100.23, we will have 10023).

• ##TICKETTYPE## - Ticket Type selected by the customer.

• ##TICKETTYPENAME## - Ticket Type name.

• ##BIRTHDATE## - Customer’s birth date.

• ##GENDER## - Customer’s gender.

• ##ORDERDATE## - Date when the order was placed by the customer.

• ##PROMOCODE## - Promo Code used by the customer in the order, if applicable.

• ##CLIENTID## - Client ID number.

• ##TOTALFACEVALUEONLY## - Total Face Value (without any fees and/or taxes).

• ##TOTALFACEVALUEONLYNODOT## - Total Face Value without any fees and/or taxes and without any decimal in the number (instead of 100.23, we will have 10023).

How to Confirm Your Facebook Pixel is firing

Install the Facebook Pixel Helper

The Facebook pixel helper is a Google Chrome extension that shows you when a Facebook pixel fires. 

• Facebook Pixel Helper for Google Chrome
• Facebook Pixel documentation

Test your Pixel

The final step is to navigate to the event page, and click on the Facebook Pixel Helper tool and verify that all of the elements on the page are “verified” with a green check mark.

Visit your event page and check the extension. If you don’t see your pixel, make sure the pixel ID you entered is correct (with no spaces or extra characters).

If you see any error messages on your pixel, click on them to see more information and contact the See Tickets team to request adjustments. 

More from Facebook

• Create a Custom Audience using events
• Check that your pixel is active
• Use the Facebook Pixel Helper
• Facebook Business Help Center
• Advanced Facebook Pixel

Google Tag Manager (GTM)

What is Google Tag Manager? 

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, re-marketing, and more.

How See Tickets Supports Google Tag Manager (GTM) Set Up

What See Tickets team can do for you?

• See Tickets can add a Tag Manager ID to your client account.
• If we have already added a Tag Manager ID to your account and want to view or use your data, view the Google Tag Manager Help for more information.

What See Tickets’ team cannot do for you

• Consult on Google Tag Manager (GTM) set up 
• Help you make decisions about where and how they should be placed
• Help you analyze your data

If you need help beyond the scope of what See Tickets can provide please see the Google Tag Manager Help.

How to get your Google Tag Manager ID placed on See Tickets

Only your Client Service Manager or marketing@seetickets.us can place a Tag Manager ID on a client account. Please send your Tag Manager ID to them and allow for one business day for implementation.

Please see below how to configure containers for your account:

If you already have a Google Tag Manager (GTM) Account:

1. Head to Google Tag Manager
2. Log in with your Google Account.
3. To create a new container, click the Admin tab on the top right of the page. Select 'Create Container... in the dropdown, and enter your desired container name, and click where you'd like your Container to be used.

If you do not have a Google Tag Manager (GTM) Account:

1. Sign up for a Gmail Account

2. Once you have a Gmail account, go to Google Tag Manager and sign in using your Gmail address and password.

3. Click "Create Account" for Google Tag Manager.

4. Enter your company name and click continue.

5. Set up your container by entering your container name (e.q. seetickets.us ) and click where you desire your container to be used.

6. Read through the Terms of Service Agreement. If you consent, click yes*.

7. A unique code will then be provided. In order to install google tag manager, copy the code and paste it under the <head> section of your website.

8. To create a new container, click the Admin tab on the top right of the page. Select 'Create Container... in the dropdown, and enter your desired container name, and click where you'd like your Container to be used.

Which fields are available in the GTM Data Access Layer?

On the event page (ticket selection) - URL: <baseURL>/event/<SEO-FRIENDLY-NAME>/<eventID>

dataLayer.push({ 'clientName': 'The Client', 'eventID': '420967', 'Event_ID': 'STUS-420967', 'eventName': 'Sample Event Name', 'eventDate': 'April 23, 2021', 'eventDay': 'Friday', 'eventTime': '07:00PM', 'eventLocation': 'The Venue at The Venue (Main Room)' ,'event': 'eventDetails' }); dataLayer.push({ 'event': 'eventBurn' }); });

On the order page (payment + collect necessary information like address and phone number) - URL: <baseURL>/wafform.aspx?_act=checkout

dataLayer.push({'clientName': 'The Client', 'eventID': '413714', 'Event_ID': 'STUS-413714', 'eventName': 'The Event', 'eventDate': 'May 1, 2021', 'eventDay': 'Saturday', 'eventTime': '01:00PM', 'eventLocation': 'The Venue at The Venue' ,'event': 'eventDetails' }); dataLayer.push({'event': 'eventOrderform'}); });

On  the confirmation page (after successful transaction) - URL: <baseURL>/wafform.aspx?_act=receiptpage&_pky=<OrderID>

dataLayer.push({ 'transactionId': '17652221', 'transactionAffiliation': 'SEE TICKETS', 'transactionTotal': 91.54, 'transactionProducts': [{'sku': '1050845','name': 'General Admission','category': 'The Event','price': 20.00,'quantity': 1},{'sku': '1050846','name': 'VIP','category': 'The Event','price': 50.00,'quantity': 1}],'clientName': 'The Client', 'eventID': '413714', 'Event_ID': 'STUS-413714', 'eventName': 'The Event', 'eventDate': 'May 1, 2021', 'eventDay': 'Saturday', 'eventTime': '01:00PM', 'eventLocation': 'The Venue at The Venue' ,'event': 'eventDetails' }); dataLayer.push({'event': 'eventConversion'}); })